Today is Amavasya (Krishna Paksha) in the month of Maha — Shanivara, governed by Shravana. Amavasya is generally considered inauspicious for major new ventures. Rahu Kaal: 10:13 AM to 11:38 AM — avoid starting new activities during this period. Abhijit Muhurta (12:40 PM–1:25 PM) is the most auspicious window of the day. Today is અમાસ — an important fasting day in the Gujarati tradition.