Today is Amavasya (Krishna Paksha) in the month of Bhadrapad — Shukravara, governed by Purva Phalguni. Amavasya is generally considered inauspicious for major new ventures. Rahu Kaal: 11:13 AM to 12:45 PM — avoid starting new activities during this period. Abhijit Muhurta (12:21 PM–1:10 PM) is the most auspicious window of the day. Today is અમાસ — an important fasting day in the Gujarati tradition.