Today is Amavasya (Krishna Paksha) in the month of Bhadrapad — Ravivara, governed by Ashlesha. Amavasya is generally considered inauspicious for major new ventures. Rahu Kaal: 5:37 PM to 7:13 PM — avoid starting new activities during this period. Abhijit Muhurta (12:23 PM–1:14 PM) is the most auspicious window of the day. Today is અમાસ — an important fasting day in the Gujarati tradition.