Today is Amavasya (Krishna Paksha) in the month of Bhadrapad — Shukravara, governed by Purva Phalguni. Amavasya is generally considered inauspicious for major new ventures. Rahu Kaal: 11:11 AM to 12:44 PM — avoid starting new activities during this period. Abhijit Muhurta (12:19 PM–1:09 PM) is the most auspicious window of the day. Today is અમાસ — an important fasting day in the Gujarati tradition.