Today is Amavasya (Krishna Paksha) in the month of ભાદ્રપદ — Shanivara, governed by Magha. Amavasya is generally considered inauspicious for major new ventures. Rahu Kaal: 9:31 AM to 11:07 AM — avoid starting new activities during this period. Abhijit Muhurta (12:17 PM–1:08 PM) is the most auspicious window of the day. Today is અમાસ — an important fasting day in the Gujarati tradition.