Today is Amavasya (Krishna Paksha) in the month of શ્રાવણ — Budhavara, governed by Pushya. Amavasya is generally considered inauspicious for major new ventures. Rahu Kaal: 12:54 PM to 2:31 PM — avoid starting new activities during this period. Abhijit Muhurta (12:29 PM–1:20 PM) is the most auspicious window of the day. Today is અમાસ — an important fasting day in the Gujarati tradition.