Today is Amavasya (Krishna Paksha) in the month of શ્રાવણ — Budhavara, governed by Pushya. Amavasya is generally considered inauspicious for major new ventures. Rahu Kaal: 12:40 PM to 2:18 PM — avoid starting new activities during this period. Abhijit Muhurta (12:14 PM–1:06 PM) is the most auspicious window of the day. Today is અમાસ — an important fasting day in the Gujarati tradition.