Today is Amavasya (Krishna Paksha) in the month of પોષ — Shanivara, governed by Jyeshtha. Amavasya is generally considered inauspicious for major new ventures. Rahu Kaal: 9:50 AM to 11:11 AM — avoid starting new activities during this period. Abhijit Muhurta (12:10 PM–12:53 PM) is the most auspicious window of the day. Today is અમાસ — an important fasting day in the Gujarati tradition.