Today is Amavasya (Krishna Paksha) in the month of શ્રાવણ — Shanivara, governed by Pushya. Amavasya is generally considered inauspicious for major new ventures. Rahu Kaal: 9:22 AM to 11:02 AM — avoid starting new activities during this period. Abhijit Muhurta (12:15 PM–1:09 PM) is the most auspicious window of the day. Today is અમાસ — an important fasting day in the Gujarati tradition.