Today is Amavasya (Krishna Paksha) in the month of અષાઢ — Ravivara, governed by Ardra. Amavasya is generally considered inauspicious for major new ventures. Rahu Kaal: 5:44 PM to 7:25 PM — avoid starting new activities during this period. Abhijit Muhurta (12:13 PM–1:07 PM) is the most auspicious window of the day. Today is અમાસ — an important fasting day in the Gujarati tradition.