Today is Amavasya (Krishna Paksha) in the month of પોષ — Shukravara, governed by Jyeshtha. Amavasya is generally considered inauspicious for major new ventures. Rahu Kaal: 11:16 AM to 12:37 PM — avoid starting new activities during this period. Abhijit Muhurta (12:15 PM–12:58 PM) is the most auspicious window of the day. Today is અમાસ — an important fasting day in the Gujarati tradition.