Today is Amavasya (Krishna Paksha) in the month of પોષ — Guruvara, governed by Purva Ashadha. Amavasya is generally considered inauspicious for major new ventures. Rahu Kaal: 2:22 PM to 3:43 PM — avoid starting new activities during this period. Abhijit Muhurta (12:39 PM–1:22 PM) is the most auspicious window of the day. Today is અમાસ — an important fasting day in the Gujarati tradition.