Today is Amavasya (Krishna Paksha) in the month of શ્રાવણ — Guruvara, governed by Punarvasu. Amavasya is generally considered inauspicious for major new ventures. Rahu Kaal: 2:40 PM to 4:19 PM — avoid starting new activities during this period. Abhijit Muhurta (12:34 PM–1:27 PM) is the most auspicious window of the day. Today is અમાસ — an important fasting day in the Gujarati tradition.