Today is Amavasya (Krishna Paksha) in the month of અષાઢ — Ravivara, governed by Ardra. Amavasya is generally considered inauspicious for major new ventures. Rahu Kaal: 5:43 PM to 7:24 PM — avoid starting new activities during this period. Abhijit Muhurta (12:14 PM–1:08 PM) is the most auspicious window of the day. Today is અમાસ — an important fasting day in the Gujarati tradition.