Today is Amavasya (Krishna Paksha) in the month of અષાઢ — Guruvara, governed by Mrigashirsha. Amavasya is generally considered inauspicious for major new ventures. Rahu Kaal: 2:23 PM to 4:05 PM — avoid starting new activities during this period. Abhijit Muhurta (12:15 PM–1:09 PM) is the most auspicious window of the day. Today is અમાસ — an important fasting day in the Gujarati tradition.