It's Purnima of Shukla Paksha, in the month of Posh. Today falls on a Guruvara, traditionally ruled by Jupiter, with the Moon resting in Ardra nakshatra. Purnima is considered an auspicious tithi, so it's a good day for new beginnings, ceremonies, or important decisions. Between 2:00 PM and 3:20 PM, Rahu Kaal will be in effect; elders advise against starting anything new during this window. The most auspicious moment of the day is Abhijit Muhurta, from 12:18 PM to 1:01 PM — a good slot for anything important. Vrat: પૂનમ is observed today, an important fasting day in the Gujarati tradition.
Full Moon — most auspicious for worship and new ventures
Pure — good for spiritual activities
Purnima is the 15th day of Shukla Paksha in the month of Posh. Full Moon — most auspicious for worship and new ventures In the Gujarati Amanta tradition, months end on Amavasya (new moon).
Shukla is one of 27 Yogas in Vedic astrology, calculated from the combined longitudes of Sun and Moon. Pure — good for spiritual activities The Moon is in Ardra Nakshatra (Pada 1) — Stormy, destructive-creative energy — good for clearing out the old and making breakthroughs.