It's Pratipada of Shukla Paksha, in the month of Kartik. Today falls on a Budhavara, traditionally ruled by Mercury, with the Moon resting in Swati nakshatra. Pratipada is considered an auspicious tithi, so it's a good day for new beginnings, ceremonies, or important decisions. Between 12:24 PM and 1:50 PM, Rahu Kaal will be in effect; elders advise against starting anything new during this window. The most auspicious moment of the day is Abhijit Muhurta, from 12:01 PM to 12:47 PM — a good slot for anything important.
First day of lunar fortnight — good for starting new activities
Love and affection — good for marriage and social bonds
Pratipada is the 1th day of Shukla Paksha in the month of Kartik. First day of lunar fortnight — good for starting new activities In the Gujarati Amanta tradition, months end on Amavasya (new moon).
Priti is one of 27 Yogas in Vedic astrology, calculated from the combined longitudes of Sun and Moon. Love and affection — good for marriage and social bonds The Moon is in Swati Nakshatra (Pada 2) — Independent, scattered energy — favors business, trade, and starting enterprises.